Over the past several weeks I have been reading on a lot of self-proclaimed SEO and SERP people’s websites and I get the distinct impression that the future of SEO and SERP is going to be largely dependent on social interaction between the website and its readers. I have also gotten the distinct impression that the “blogroll” links that many blogs have will not be given any weight in the foreseeable future Google indexing algorithms.
So, what does that mean to me? First of all, I think that it means that a website should have an associated Facebook page. This is going to become more important down the road. Also Google Places, Google +1, and any other Google social thing has going on. After all, I think it only makes sense that Google is going to be favoring their products over any other. I think that it means that I might as well remove my blogroll widgets. All they are doing is taking up space on the blog. If a blog is a mature blog, that blogroll takes up valuable “real estate” (space) that would be better put to good use by putting in a tag cloud or a Facebook widget that displays an associated Facebook page or other Social Media product in use.
Additionally, it suggests to me that it would probably be a very good thing for businesses to incorporate a blog into their website. The blog would be a good place to dole out tips and perhaps run opinion polls. I think that in the spirit of showing “social interaction” that it would be appropriate for the blog to have comments enabled. When Google does its future indexing, if their robotic spiders find comments on the website I suspect that would make the Google spiders very happy. And I don’t know about you, but I want happy spiders, don’t you?