Author: Linda Bradshaw
Hamlet (free clip art)
Over the past several weeks I have been reading on a lot of self-proclaimed SEO and SERP people’s websites and I get the distinct impression that the future of SEO and SERP is going to be largely dependent on social interaction between the website and its readers. I have also gotten the distinct impression that the “blogroll” links that many blogs have will not be given any weight in the foreseeable future Google indexing algorithms.
So, what does that mean to me? First of all, I think that it means that a website should have an associated Facebook page. This is going to become more important down the road. Also Google Places, Google +1, and any other Google social thing has going on. After all, I think it only makes sense that Google is going to be favoring their products over any other. I think that it means that I might as well remove my blogroll widgets. All they are doing is taking up space on the blog. If a blog is a mature blog, that blogroll takes up valuable “real estate” (space) that would be better put to good use by putting in a tag cloud or a Facebook widget that displays an associated Facebook page or other Social Media product in use.
Additionally, it suggests to me that it would probably be a very good thing for businesses to incorporate a blog into their website. The blog would be a good place to dole out tips and perhaps run opinion polls. I think that in the spirit of showing “social interaction” that it would be appropriate for the blog to have comments enabled. When Google does its future indexing, if their robotic spiders find comments on the website I suspect that would make the Google spiders very happy. And I don’t know about you, but I want happy spiders, don’t you?
happy spider (free clip art)
Filed under: Blogging and SEO
| Tagged as: blog
Author: Linda Bradshaw
Installment 5 in an opinion series by Linda Bradshaw about blogging and SEO
Mr Rogers Neighborhood – free clip art
Is your website or blog in a good neighborhood?
Web hosting can get really confusing and expensive. Who can blame you for signing up for cheap web hosting? You probably did not know that Google has defined some of those cheap web hosting companies servers as “bad neighborhoods.” I know that when I first started blogging I had no idea at all that there were “bad neighborhoods” in the Google universe. As for how to find out what web hosting companies have “bad neighborhood” servers, well I see there are sites that claim that they can check for you. I do not know if any of them work, and for the purposes of this discussion I really am not interested right now in pursuing that. Maybe sometime in the future, maybe not.
But the fact remains, Google, as the all-knowing and all-seeing and omnipotent ruler of the almighty much coveted Google page rank and Google Search Engine Results Page KNOWS where your domain is hosted. When Google does its quarterly re-indexing (or “sweep”) one of the things that it looks at is what “neighborhood” your domain is in. If it sees your website/blog is on one of those “bad neighborhood” servers, then they will at least penalize your website, which reduces the page rank, and at most they will “ban” or “black-list” your website. What that means is that they will put YOUR website on their list of naughty boys and girls that get ignored from that point on until Hades freezes over and a gay woman becomes the Pope of the Catholic Church.