Installment 3 in an opinion series by Linda Bradshaw about blogging and SEO
Perhaps at one point in time you used spinning and/or scraping to create content on your blog. And perhaps these “Black Hat” methods were providing you with much needed income. Spinning/scraping articles, however, might end up giving you duplicate content.
Many advertising companies and their clients now have access to software that will check for duplicate content (trust me, I’ve seen it in action and if I were them I would use it!) There is even a free plagiarism checker online that anyone can use. So if your clients decide that what you are providing is duplicate content they may refuse to pay you, and may even ban you from working for them in the future. Who needs that kind of aggravation? I sure don’t!
From what I understand, Google checks for duplicate content and penalizes the websites that uses duplicate content. At least that is what I understand from reading the Google Webmaster Guidelines page about duplicate content. In addition, duplicate content can be construed as plagiarism and you could be sued if the original author finds out about it and decides to sue you. Now you may feel safe from being sued, but for me, well, I don’t want to take the chance. Lawyers are expensive around here. So I work very hard at posting unique content in my blog posts.