Installment 2 in an opinion series by Linda Bradshaw about blogging and SEO
I would like to take a moment to address those bloggers that I have met that have found themselves in the situation where they were convinced that spinning articles for content will help them to earn a lot of money with their blogs. On top of that perhaps they have arranged for cheap hosting for their blog on a hosting server that has been flagged by Google as what they call a “bad neighborhood.” Oh, and they also were told that they could make a lot of money from buying an expired domain name with pre-existing PR and using it to blog for money! (Please understand that I am not being judgmental here, and accept my apologies in advance if you get the feeling that I am being judgmental. I truly strive in my life to not be judgmental.) These above listed activities and situations are some of the types of activities that Google SEO experts call “Black Hat” and Google is trying very hard to find those blogs and penalize them. They are getting better at it, and advertisers are starting to realize that doing business with those bloggers might penalize them, too!
Recently I found myself flooded with private messages from some bloggers that have found themselves in this position and they have been asking me to help them to increase their income with their blogs. After a few questions about their techniques, I determined that these bloggers, whether on purpose, or by accident, were using “Black Hat” techniques. Now I am not an expert by any means, but I have learned a few things that I don’t mind sharing, so I decided to address that situation here in the hopes that this post may help all bloggers to understand what is going on, why it is happening, and what can be done about it. This might be the perfect time to change hats.